A Quick Look Back At Mid Winter on Twitter
I am now tracking my stats on Twitter far more closely than ever before on the documents Are Go Website and even if it’s a little basic it still shows what gets some traction. Twitter has been looked at with some cynicism and trepidation since it was started, by the wags and talking heads in the media. This was partly because they didn’t understand it, the audience that they were playing to didn’t or both.
Twitter has been around for more than eight years now. It’s gaining traction with advertising as well as the potential it has for spectacle and promotion. I think it’s safe to say your brand should be on Twitter at this point. The three following embedded tweets don’t look like much but they are a start and an indication of what is working on this channel.
Highest Engagement
This tweet had a Twitter engagement rate at 60%:
Why Interactive #Content May Be Hottest 2015 #Marketing Tactic http://t.co/EG33KmaIqy
— Digital Presence 101 (@doxrgo) March 5, 2015
This tweet had the most engagement by activity with 8 interactions: 1 reply, 2 favorites, 2 profile clicks, and 3 detail expands.
4 steps to aligning your goals with your actions #swot for #business http://t.co/opvJzWcmo1 via @cayenneapps — Digital Presence 101 (@doxrgo) January 8, 2015
Broadest Twitter Engagement
Lastly, this tweet was seen by the most viewers at a total of 731 impressions for the month. The reason is thanks to @amywilkinson for retweeting it to her 35,ooo followers.
Thinking Your Way to a $1M+ #Startup #Business http://t.co/JVvce7xsqb
— Digital Presence 101 (@doxrgo) January 12, 2015
From Other Profiles
By comparison this tweet from my profile (blog yet to launch) about spaceflight received nearly 2700 impressions.
No history of #space here just #startups and liftoffs. Subscribe: http://t.co/qbzodDaGGG — The Onramp To Space (@OrbitalOnramp) February 13, 2015
Finally, the Liners of The Ocean Website had a good month, another of my properties. This tweet shows how to get some attention as everyone seems to love a good shipwreck that follows @linersotheocean:
Divers exploring the Red Sea #shipwreck Giannis D – http://t.co/DrhcfKYdG7 pic.twitter.com/z92ITcV5z6
— Liners of The Ocean (@linersotheocean) February 21, 2015
My objective on Twitter, for the month of March, is to get Twitter cards active on all three of these profiles. From there, a bit of judicious advertising might build some action.
